Marketing Essay Example | Topics and Well Written Essays - 2000 words - 17

Marketing - Essay Example This paper presents an insightful investigation of the effectiveness and contribution of advertising towards the success of a company’s sales. It manifests if at all the advertisement expenditures, exclusively lead to the sales elevation; or these efforts need to be blended with other suitable marketing activities so as to derive much better outcomes. It indicates the impact of advertising on company’s sales margin, while establishing facts from the theoretical material and draws out the potency of marketing activities in combination with proper advertisement towards the achievement of sales and profit targets. The effectiveness of advertising in precipitating a company’s sales success in relation to the other elements of marketing strategies happen to be matter of serious concern in today’s business domain. Corporations tend to squander millions on advertising along with other marketing activities in an anticipation to enhance their sales and profitability. If advertising alone can lead to the company to improved sales, new customer attainment and existing customer retention successfully, then it could subsequently save a lot of company’s funds and efforts exerted in conducting other marketing activities. Aaker (1991) states that the purpose of advertising is to distinguish a company’s product from others in the market hence establishing the product’s brand equity. The author signifies the concept of advertising with product differentiation and establishment of brand equity. Merino Srinivasan and Srivastava, (2006, p12) confirm this point as, â€Å"high brand equity firm may be able to differentiate themselves effectively in competitive environments, achieving both high prices and high customer loyalty increasing and stabilizing its sales revenues and profits†. Here also, high brand equity and product differentiation has

Business to business marketing final exam questions Term Paper

Business to business marketing final exam questions - Term Paper Example (B) Business marketing is also known as business to business marketing. The characteristics of business marketing have been described below. Organizations in business marketing target fewer customers who are geographically concentrated and have limited accounting for the majority of the sales of the organizations. The organizations in business marketing adopt longer decision cycle as the organizations always try to maintain strong relationship with their potential business clients for a longer period of time. In this type of marketing, the business organizations strongly depend upon the personal selling process comparing to several mass media advertising or promotional strategy. The promotional cost in this business marketing process is quite lower comparing to the traditional consumer marketing process. The organizations in business marketing process used to focus on more rigid product standards for the potential business clients as it is important for the organizations to maintain an effective long term relationship with the business clients. ... at are used by the managers of a firm to monitor and control the execution of several activities by the employees within the organizations and the consequence of the execution. (B) Financial, internal business process, customer, and learning and growth are the four perspectives of application of the balance scorecard. It is always important for the organizations to identify several relevant high level financial measures in the business marketing strategy development6 model. Application of balance scorecard will help the organization to influence the shareholders of the organization and improve the financial stability. Customers or clients are the key growth drivers for an organization. It is highly important for the organization to develop effective relationship with business clients in order to enhance the developed business marketing strategy. Considering the perspective of internal business process can help the organizations to improve their business marketing strategies. It will help them to develop more unique business operation process and develop strong relationship with several external and internal stakeholders. Considering the perspective of learning and growth under the balance scorecard will help the organization to develop more unique business marketing strategies in near future to foster the growth rate. Several leading organizations used to review and monitor the executed strategy. It is true that the organizations need to develop effective internal business operation process in order to maintain the sustainability in business operation processes. Effective and valuable strategies will help the organizations to gain potential competitive advantages. On the other hand, monitoring the performance of developed strategies can help the organizations to

Importance of Communication Research Paper Example | Topics and Well Written Essays - 2000 words

Importance of Communication - Research Paper Example Each follower can inspire others and they can also be inspired by the leader. Good communication skill successfully sends a clear message by way of oral, written or non–verbal method. It avoids any kind of confusion among followers. Confusion can lead to less productivity and conflict among team members. Communication not just means sharing information, but also good listening and writing skills. These are also part of communication. Listening to the followers can help to actively manage any difficulty which may arise in an organization. A leader can understand the requirements of followers and thus effectively lead them by fulfilling their needs. If the followers realize that their words are provided with due attention by the leader, they will be likely to communicate more efficiently. As a consequence, the leader-follower relationship will become strong (Mayfield & Mayfield, â€Å"The Role of Leader-Follower Relationships in Leader Communication†). There are certain t echniques for communicating with the followers. The manners, gestures, and verbal impressions always matter on the personality of a leader. A casual communication can lead to bad impression about leadership and thus, a serious expression is needed while making statement towards the followers. The anger or the satisfaction can be communicated by the non-verbal actions and these are very effective for maintaining an operative association between the leader and the follower (Mayfield & Mayfield, â€Å"The Role of Leader-Follower Relationships in Leader Communication†). Proper leader behavior is required to support leader–follower relationship. Communication ensues in the framework of a certain leader-follower relationship. It is not an autonomous procedure of transmission of information. Poor manners can counteract good communication. Communication will be ineffective without positive leader-follower relationship. The behavior of leader can facilitate the communication. I n an organization, a leader must be nominated on the basis of communication abilities and relationship building talents. In simple words, only conversation is insufficient; leader should also be capable of keeping the communication real and express encouraging behavior towards follower. Deprived behavior is regarded as a hindrance in communication (Mayfield & Mayfield, â€Å"The Role of Leader-Follower Relationships in Leader Communication†). Evaluation Of Own Communication As communication is a cooperative procedure, the evaluation must consider the decision of trained evaluator along with the impression of followers who are involved in the communication process. It comprises of self-report of the leader being evaluated. The evaluation of communication must be able to differentiate with the talking and listening from interpretation and writing skills. Though major part of evaluation is in the form of verbal communication, it also contains the interpretation and writing abili ty. The technique of evaluation must be reliable with the measurement of communication. The leadership communication can be evaluated by actual performance in collective atmosphere. The tools for evaluating communication must define the level of proficiency. It must be able to clearly recognize the responses (National Communication Association, â€Å"Criteria for Oral Assessment†

LEGAL ASPECTS OF INTL BUSINESS Essay Example | Topics and Well Written Essays - 500 words

LEGAL ASPECTS OF INTL BUSINESS - Essay Example Malaysia Airlines flies from Kuala Lumpur to Beijing twice daily without stops. Passengers arrive at least two hours in advance. On March 7, a group of 34 Chinese artists’ relatives, organizers businesspersons and families traveling with infants board the plane. An Information technology student in Lumpur and migrants being smuggled into Europe also board the plane. The plane is a Boeing 777, one of the world’s most popular passenger jets enabled with electronic controls and a computer to keep the plane steady(Philip, para. 11). Malaysia Airlines is an international company therefore; its operations are in accordance to international laws in the form of treaties conventions regulating its mother county’s relationship with other counties such as China. International law also provides litigation in cases of such breach of contracts by parties dealing internationally. International law also provides guidelines that facilitate transfer of risk from one party to another dealing internationally. Negligence by a party that has led to losses on the other party can be a basis for suing for damages. China has not held back in halting the pace of the search for Malaysia Airlines Flight 370. It has deployed 21 satellites and a flotilla of naval ships. China has also dispatched investigators to Malaysia, run background checks on Chinese passengers and scourer radar images. Working with Malaysian government in searching for the plane and investigating the happenings has revealed limits of China’s power, influence, technological and military might in the region, despite the rapid rise as a rival to the United States and American strategic dominance of the western pacific. Malaysia has been keeping other nations, including China at a distance, taking a leading role in solving the problem. Malaysia has the right to take control in the search operation. However, China as nation of

Financial strain in the family Assignment Example | Topics and Well Written Essays - 250 words

Financial strain in the family - Assignment Example standing of family resources makes the parties aware of the strain; hence they try to support each other in order to work out the daily problems that may arise. The book also discusses a vital aspect that is considered a link to a happy marriage. This aspect is known as the gender wage gap. Studies have revealed that, in every family, the two spouses are likely to be earning salaries, but one of them is most likely to earn more than the other. In a case where the earnings of the two have a wide gap; marriage is bound to have troubles (Degenova et al., 2010). However, if the gender wage gap can be narrowed such that no party complains or seems ignored a family is bound to be happy. Therefore, the gender wage gap should be made slim such that the difference cannot be noticed. Lastly, debts are essential in marriage since it trains partners on trustworthiness. For a family to live in peace both parties should be trustworthy. Trustworthiness also applies to paying out debts since one’s honesty and trust is always considered before being given debts. Therefore, the two aspects (trust and honesty) are also essential for a family to be

The fall of Enron cannot be blamed on just a few bad apples, discuss Essay

The fall of Enron cannot be blamed on just a few bad apples, discuss critically - Essay Example lt was a replacement of Andrew Fastow, Enron’s Chief Financial Officer and the start of investigations on investment partnerships depicting the web of partnerships aimed at hiding Enron’s debt. The effect was a plummeting of Enron stock to less than a dollar, and Enron filed for bankruptcy in Dec 2, 2011. This study aims at analysing the strengths and weaknesses of the assertion that the fall of Enron cannot be blamed on just a few bad apples. The effect is the development of an in-depth understanding of the factors that were in play in the fall of Enron and provided a conclusion as to the reasons behind the fall of Enron. There are a number of strengths for the statement,â€Å"a few bad apples are to blame for Enron’s fall†. The statement takes into consideration the mistakes made by a few people including Arthur Andersen LLC, Enron’s accounting firm alongside Andrew Fastow for allowing Enron to use partnerships to hide debt and present questionable profits in its financial statements2. Andersen LLC overlooked problems at Enron since it was a lucrative client garnering over $100 million in fees; hence are among the bad apples to blame for Enron’s fall. Andersen is also responsible for the shredding of evidence relating to its dealing with Enron affecting the ability of investigations to unearth the cause of the fall showing that they are responsible for Enron’s fall. Andrew Fastow is to blame for orchestrating the minimal disclosure and the use of the mark-to-market accounting to hide debts at Enron and gives a false impression of profitability. He also demonstrated a conflict of interest in terms of the $30 million he gained from the partnerships aimed at helping Enron but allowing for him to gain from the transaction sat the expense of the stakeholders. The Enron executives form the other bad apples to blame for the fall of Enron through cashing in on their stock while using company funds for personal use through phony investments. The evidence for

The Summer Song Essay Example for Free

The Summer Song Essay When youre are young, it feels like life will carry on forever, and youre very happy. Immortal is used to reveal the boys inflated egos, as they show off to each other and Linda. Price shell have to pay This is adding to the idea of repaying debts, which is mentioned throughout the play, referring to different characters. It could also be a slight mention of Mrs Johnstone, Mickeys mother who gave birth to them both. She is still attached to both of them, even going so far as to give a locket with her picture to Edward, who is now Mrs Lyons son. What fate the later seasons bring, This is adding to the metaphor of the lambs in spring. It is hinting towards the inevitable fate of the slaughter house that lambs face, which the boys soon will. It is mentioned to worry the audience. The lyrics that fit into the foreshadowing category are: Young, free and innocent, This is to emphasise that the boys are still children. Chippy This tells us that Mickey is nearing the end of his life. In the Its just a game scene, Mickey is threatened by frying in chip shop fat, so this is a signal that the boys he will die soon. Last cigarette Cigarettes are associated with death. Last cigarette is a prisoners last luxury before theyre hanged. Its also an allusion to the biblical last supper. Ferry boat This is the idea that the three are being taken to the land of the dead on the River Styx. Broken bottles in the sand, Broken bottles in the sand are hidden, and when you accidentally stand on them they surprise you. This is referring to how unaware the children are of their futures. Oil in the water This brings ideas of pollution, and corruption and spreading fate. Oil and water dont mix, they will always separate. This is like Mickey and Edwards friendship. The use of we in the final paragraph reminds us that we are powerless, and it is the narrator letting us know that hes in the same situation as us, unable to let the characters know of their fate. We do not know whether he is being sarcastic, or would actually like to let them know. Predict no changes in the weather, This reminds us that this happy summer will come to an end. The song is made up of rhyming couplets, which make it sound childish, and adds a sense of finality, so after the last rhyme, you know its over. For young, free and innocent, theres one word for each child. It also makes them seem vulnerable. You know that the innocence will be lost after the song. dreams and fifteen. Have a jarring Para rhyme which interrupts quickly, like what will happen to their lives. The tune of the Summer Song is the first and the last song, Tell me its not true repeated in different themes. Our minds are taken back throughout the previous moments of the play and the first scene when we see Mrs Johnstone with the two dead boys. This connects the audience more to the characters, making it feel harder when the boys die. It suggests that this has happened before, and will happen again. After the first verse there is a pause in the music, to emphasise the narrators last words, The price shell have to pay for just being there. The audience dwells on the idea of the debt that Linda will have to repay, to make up for Mrs Johnstones debt. The line after the pause: But leave them alone, let them go and play, implies that summer is the peak of the year, when everything is at its best, and by the end of it everything is fully developed. It makes you think of leisure, fun, warmth and life. Unfortunately its fleeting, and is soon over, giving way to autumn when everything is wasting away, withering. Some of the lyrics could be portrayed as sarcastic. The song starts in Paradise, and then goes to a chip shop, then darkness, then a filthy beach. The environment seems to get worse and worse. It makes you wonder where they will be next. The first verse is played with a guitar and fairground music and the second is a sleazy saxophone, which clashes with what the narrator is telling us about them being innocent. The last verse is said in a wishful tone, which makes us regretful because we know that these innocent, promising children will soon be dead. At the start of the song, when the children rush on, it gives you an idea of their carefree nature. The narrator interacts with the children throughout the scene. When he is the rifle range man in the first verse, he offers the gun to the children, as if he is slyly hinting at their future. When Linda takes it and misses all three shots, we realise how they have changed, because when they were younger Linda was an excellent shot. The narrator throws them a coconut, and they begin a game of piggy-in-the-middle and Linda gets caught in the middle, at which point they freeze. This is when the narrator talks about the girl in the middle of the pair, the price shell pay just for being there. It emphasises and foreshadows that she will have to choose between the two. The theme of debt shows through here, with the debt transferring to Linda. In the next verse we see them lighting a cigarette, leaning on the lamppost, and suiting their actions to the words. It has a much more grown up feel than the previous verse. In the fourth verse they are at the beach, taking pictures, the first of the two boys, the second of Edward and Linda and the third of Mickey and Linda. Edward and Lindas seem much more genuine and well matched. Then the narrator takes a picture of the three. This makes the audience wish that the children knew of their futures and it makes the picture look empty, and meaningless. When the three exit he says, and only if the three of them could stay like that forever, As if the picture he took could have been more than just a snapshot. It makes you wish time could have stopped. The music of the song is matched to the actions and words. The narrator is always hovering in the background, waiting for a chance to become part of the scene. He is a constant presence throughout so the audience are never relaxed. They are always waiting for him to introduce another twist in the story. Before the Summer Song, he is quite far away, usually in a corner. During it though, he is allowed to come closer to them, and his threats become much more dangerous. The devils got your number hes staring through your window changes to Hes screaming right inside you. The proximity of the narrator to the characters affects the tension of the scene. The overall message of the play is that the inequality of classes is very bad thing, which is enforced as we watch the brothers grow from babies to men, and watch them die. We become attached to them, and regret their death, almost as if its our own fault. The song is when they make the transition from boys to men, and when they become their own people and their true feelings begin to show. Mickey represents the lower class, and Edward the higher. Linda is temptation and the narrator is fate. We see the lower class and the upper class tear each other apart. The second act is darker, as the dream world of child hood, which is reflected in the first half of the summer song, becomes the cold harsh reality of the 80s. I think that the message that Russell wanted to imprint upon the audience is: class is a cruel thing, tearing family and friends apart. The play made me feel sad, and shocked by how Mickey was driven mad enough to shoot his own brother.